Everything You Need to Know About 2025’s BIGGEST Product Launch

Aventus 8m System Whip

The Aventus Zero 600 8.0m System Whip is a high-performance tool engineered for precision fishing on natural venues such as rivers, lakes, and still waters. Made with advanced Zero 600 Tensile Carbon, it offers exceptional rigidity, strength, and lightness. At the same time, the Ultra-Fast Taper enhances strike speed and accuracy.

Its Super Glide Matt and Friction Free finishes ensure a secure grip and smooth handling, even during long, fast-paced sessions.

A Rigid Joint System adds durability and eliminates twist, while the three push-in carbon tips and Hollow Top 2 Kit provide unmatched versatility for various fishing scenarios. Finished with a removable hook keeper band, this whip is designed for serious anglers who demand speed, control, and adaptability.

If you would like to see more information on this product, please click here for a full product description.

Aventus 10m Margin Pole

The Aventus 10.0m Margin Pole is a top-tier tool built for anglers who demand maximum strength, control, and precision when targeting hard-fighting fish at close range.

Constructed from advanced Zero 600 Tensile Carbon and featuring an Ultra-Fast Tapered design, it offers exceptional stiffness, balance, and responsiveness without unnecessary weight. Performance Point Aligners and a Rigid Joint System enhance alignment and structural integrity.

At the same time, the Super Glide and Friction Free finishes ensure smooth handling. A True Extension delivers a genuine 10.0m reach with consistent performance and added durability through EVA cones. Fully compatible with the Aventus 700 and 900 pole systems and supplied with premium PTFE-bushed top kits, this margin pole offers unmatched versatility and power for serious anglers.

The Aventus 10m Margin Pole also comes with a comprehensive package to complete this extensive margin fishing setup.

Aventus Zero 600 10.0M Margin Package;

-              Pole fitted with Aventus Carp Power 5.8mm Top Kit

-              10.0m True Extension x 1

-              Aventus Carp Power 5.8mm x 2

-              Aventus Cupping Kit x 1

-              Supplied with Fusion Six Tube Holdall

If you would like to see more information on this product, please click here for a full product description.

Aventus Zero 600 7m Bolo Rod

The Aventus Zero 600 7.0m Bolo Rod is expertly designed for versatile river fishing, offering superior control and precise rig presentation at extended lengths. Built from high-grade Zero 600 Carbon with an ultra-fast tapered design, it delivers outstanding stiffness and balance while remaining light and responsive.

Handling is enhanced by a Super Glide Matt Paint finish on the main section and a Friction Free finish on the thinner carbon for smooth performance in any conditions. Premium components like Fuji Alconite Guides and a Fuji Stainless Plate Reel Seat ensure durability and precision.

Added touches, such as a removable hook keeper band and a custom protective guide cover, make this rod as practical as it is high-performing.

If you would like to see more information on this product, please click here for a full product description.

Aventus Zero 600 Telescopic Whips    

The Aventus Zero 600 Telescopic Whips are purpose-built for anglers seeking speed, precision, and efficiency when targeting high volumes of small fish on natural venues like canals, lakes, and rivers. Made from advanced Zero 600 Tensile Carbon, they offer a lightweight yet powerful build with the strength for rapid strikes and the finesse for delicate presentations.

The Ultra-Fast Taper design and Rigid Joint System provide quick bite response and solid stability. At the same time, the Super Glide and Friction Free finishes ensure smooth, controlled handling in all conditions. Available in six lengths from 2.5m to 6.0m, these whips suit a variety of fishing styles and venues.

Each comes with three interchangeable carbon tips and practical features like depth markers and a hook keeper band, making them a must-have for serious natural water anglers.

If you would like to see more information on this product, please click here for the full product range.

Fusion 4+ Rod Holdall

The Fusion 4+ Rod Holdall is designed to carry multiple ready-made rod and reel setups in a compact, space-efficient design.

It's clever 'top & tail' layout includes two padded compartments, each with individual dividers to keep gear secure and protected.

Two external pockets provide room for accessories like landing net handles and bait umbrellas, with a central pouch that securely holds a large umbrella in place.

Built for durability, the holdall features heavy-duty zips with bespoke black and orange Guru zip pullers, along with a detachable padded shoulder strap for adjustable comfort. A padded carry handle wraps around the front for added stability and easy transport.

If you would like to see more information on this product, please click here for a full product description.

Guru Natural Water 11' Rod and Reel Combo

The Guru Natural Water 11' Float Rod and Reel Combo is an ideal all-in-one starter kit for beginners and intermediate anglers, offering everything needed for a successful float fishing experience. The 11ft, two-piece rod is versatile and easy to handle, with a 1–15g casting weight suitable for targeting anything from small silverfish to larger carp.

Paired with a 3000-size reel pre-loaded with 4lb Drag line, it ensures smooth and reliable performance straight out of the bag. The combo also includes a Ready Rod Sleeve for safe storage and transport. To complete the setup, a well-equipped accessory pack is provided with floats, rigs, shot, a plummet, and a disgorger, making it a proper grab-and-go solution.

If you would like to see more information on this product, please click here for a full product description. Or if you want to see How To Set up your Natural Water Rod and Reel Combo, click here.

Natural Pole Floats

Roach Slim

The Roach Slim float is designed for minimal resistance and perfect bait presentation, ideal for shy-biting fish like roach and skimmers. Its slim, elongated body allows for controlled lowering, lifting, and dropping of bait, while offering little resistance when a fish takes. With a wire stem for stability and a fibreglass bristle for visibility and sensitivity, it's perfect for hitting delicate bites with precision.

If you would like to see more information on this product, please click here for a full product description.

Roach Wire

This float pattern is designed for natural venues where a stable yet sensitive presentation is essential, particularly for shy-biting silverfish. Its dumpy rugby-ball body and wire stem ensure excellent stability in tow or flow. At the same time, the ultra-sensitive fibreglass bristle offers precision for delicate bites. Ideal for a range of baits, it's perfect when targeting roach, skimmers, hybrids, and bream in challenging conditions.

If you would like to see more information on this product, please click here for a full product description.

Bleak

This small float is specially designed for speed fishing and whip-style setups, making it perfect for catching large numbers of small fish, particularly bleak. Its short length and wire stem allow it to cock quickly and register bites instantly. At the same time, the slim rugby ball body provides stability and clean strike-throughs. The sensitive 0.7mm fibreglass bristle offers minimal resistance, helping detect even the most minor bites.

If you would like to see more information on this product, please click here for a full product description.

Skimmer Hollow

The Skimmer floats, now available with hollow plastic bristles, expand on an already popular design by offering enhanced versatility for various baits and conditions. Available in both wire and carbon stem versions, the hollow tips provide added visibility and buoyancy, making them ideal for supporting heavier baits like pellets, corn, and worms. This upgrade ensures better performance in low-light situations. It offers a reliable option for anglers targeting a range of species across different venues.

If you would like to see more information on this product, please click here for a full product description.

Landing Nets

Barbsafe

The Guru Barb Safe Landing Nets are expertly designed for coarse match and pleasure anglers using barbed hooks, especially on natural venues. Featuring innovative Barbsafe open mesh, these nets allow for quick and easy hook removal, reducing fish stress and saving valuable time. Built in collaboration with top anglers, they boast a durable frame, reinforced spreader block, and a lightweight design for smooth, controlled scooping.

The dark-coloured mesh minimises visibility in the water, helping to avoid spooking fish. At the same time, the strong aluminium thread with rubber washer ensures a secure connection. Available in three sizes—400mm, 450mm, and 500mm—these nets suit everything from silverfish to larger species like bream and chub.

If you would like to see more information on this product, please click here for a full product description.

Duel Net

The Guru Duel Landing Net range combines speed, efficiency, rig safety, and fish care for high-performance fishing. Its innovative dual-mesh design features a durable 6mm mesh for quick water movement and a finer 2mm mesh at the base to protect delicate hair rigs and prevent tangles.

Available in three sizes (450, 500, and 550), the nets suit various fishing needs, from smaller species to large carp and specimen fish. Built with a lightweight but strong alloy frame and a secure, twist-free fitting, these nets offer durability and manoeuvrability. With a soft, fish-friendly mesh and dark finish to keep fish calm, the Duel Landing Nets prioritise both performance and fish welfare.

If you would like to see more information on this product, please click here for a full product description.

F1 Competition Net

The Guru F1 Competition Landing Nets are designed to deliver top-tier performance, durability, and fish safety for today's coarse and match anglers. Featuring an ultra-fine 2mm mesh, these nets prevent tangling with hair-rigged baits, hooks, and bands, making them perfect for fast-paced, precision fishing.

The soft mesh flows smoothly through the water, ensuring clean netting and gentle fish handling, while the dark colour helps calm fish inside the net. Built on a strong, lightweight alloy frame with an upgraded spreader block and a secure aluminium thread, these nets offer lasting strength and ease of use. Available in 400mm, 450mm, and 500mm sizes, they're suited to everything from silvers and F1s to large commercial carp.

If you would like to see more information on this product, please click here for a full product description.

Speed

The Guru Speed Nets are designed for anglers seeking speed, strength, and reliability throughout their fishing sessions. Featuring a premium 6mm lightweight mesh, these nets reduce drag for smooth manoeuvring and maintain shape while drying quickly, ensuring efficient and secure handling of fish.

Available in three sizes (400, 450, and 500), they cater to a variety of fishing needs—from smaller species like silvers and F1s to larger carp. Built with a rugged yet lightweight alloy frame and improved fittings, the nets offer durability without added weight. With a discreet dark mesh that calms fish, the Guru Speed Nets combine performance, strength, and fish care, making them ideal for both match and pleasure fishing.

If you would like to see more information on this product, please click here for a full product description.

Hats

The Guru Summer 2025 Cap Range blends performance, comfort, and style for anglers spending long days outdoors. The Black 3D Cap offers a rugged look with its bold 3D-embroidered logo, structured front, and moisture-wicking sweatband.

The White Aventus Cap features breathable fabric and a reflective design to stay cool under the sun, complemented by a premium embroidered logo.

Both the Orange Trucker Cap and Grey Patch Trucker Cap showcase breathable mesh backs, cotton front panels, and pre-curved brims for sun protection, with snapback closures for a secure, custom fit.

Lightweight and quick-drying, these caps are purpose-built for functionality and all-day wear by the water.

If you would like to see more information on this range, please click here.

Sunglasses

The Guru Amplify and Low Light Sunglasses are purpose-built to enhance your vision and performance while fishing in varying light conditions. The Amplify Sunglasses feature rose copper polarised lenses that reduce glare and improve contrast and depth perception, helping anglers spot underwater features with clarity throughout all lighting conditions. Their lightweight, smoke grey frame ensures long-lasting comfort and complete UV protection.

The Low Light Sunglasses, on the other hand, are ideal for dawn, dusk, or overcast days, using yellow-tinted lenses to filter out blue light, dramatically improving visibility and reducing eye strain in dim conditions. Both models combine functional design and all-day comfort, helping anglers stay focused and effective no matter the weather or time of day.

If you would like to see more information on Guru Low Light Sunglasses, please click here to view on our clothing site. Or, for Guru Amplify Sunglasses, click here.

All products are out now and available in your local Guru stockist. To find your local Guru stockist, click here for more information.