History
Tackle Guru Ltd is a privately owned, Essex-based company primarily engaged in the design and manufacture of fishing tackle, as well as producing angling films for a variety of platforms, including television. The company was incorporated December 2008 by its parent company Korda Developments Ltd, owned and started by Danny Fairbrass back in 1992. Guru started out focusing on match fishing, and has now found favour with pleasure and specimen anglers as well, as its range of tackle has broadened. The type of angling Korda Developments and Guru Tackle focus on may vary but the same objective remains for both brands.
The start of the journey
Founder Danny Fairbrass launches Tackle Guru.
Fishing Gurus airs on TV
Then brand manager Alex Bones and a fresh faced Steve Ringer launch the Fishing Gurus show which went on to last 3 seasons on sky Sports!
Adam Rooney becomes Brand Manager.
Adam joined the company as a Korda & Guru account manager, servicing customers with our products throughout the midlands and with his extensive match background it soon became apparent that he was the perfect person to carry the brand forwards for years to come. Since then Guru has grown exponentially, with the engrained mindset to continue innovating as we expand our product range.
Tackle Guru Launches Their First Rods
Following a long standing relationship. Guru teamed up with the rod building experts at Daiwa helping to create the very best rods alongside our anglers. Years in the making, we fined tuned these to every need and want from experts such as Steve Ringer and Adam Rooney. The high-grade, versatile Aventus range kickstarted our journey into the Rod market which continues to grow rapidly.